NYC Church Twittering Story of Jesus

Trinity Church on Wall Street in NYC is using twitter to broadcast the Passion of Chirst play for three hours today beginning at noon.  Apparently the characters of the play will be tweeting their lines and the feed can also be received via email.  I’m not quite sure how I feel about this, on one hand it’s a novel use of technology to reach a wide audience and on the other hand it seems like the church is riding the twitter band wagon to get some publicity.  Either way, I guess if Shaq and Chelsea can use twitter to reach their audiences then why not a church?